Center for Business & Economic Development- OCEPD
Event Detail

Inbound Marketing Certification - Online

Feb 3-May 2, 2014

Meets 8:00 AM-12:00 AM
on Sun Mon Tue Wed Th Fri Sat

Tuition: $495.00
Level: OPEN

Status: Available
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Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that attracts visitors naturally through search engines, the blogosphere, and social media.

Inbound marketing is more effective than outbound marketing, where you push sales messages to your potential customers. Inbound marketing is the future of the way we market in the 21st century.

Discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales.

Three one month courses.
Michael Weiss, Susan Hurrell, Dan Belhassen,and Suzanne Kart, instructors.
  • The three courses included in this certificate program are also offered separately:
  • Introduction to Inbound Marketing $195
  • Content Marketing $195
  • NEW! Advanced Inbound Marketing $195

SVSU Center for Business and Economic Development
OCEPD Office of Continuing Education and Professional Development, Michigan Manufacturing Technology Center- Northeast
7400 Bay Road University Center, MI 48710 | P: 989.964.4048 | F: 989.964.2656 | E: continuing-ed@svsu.edu  www.svsu.edu/ocepd  |  "LIKE US" www.facebook.com/svsuocepd

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