Oct 6-31, 2014
Meets 8:00 AM-12:00 PM
Online course. If you are not reviewing you website statistics, then you are missing several opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You'll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more sales from your visitors.
One-month; Dan Belhassen and Susan Hurrell, Instructors.
- Other courses that may interest you: eMarketing Essentials Certificate; Social Media for Business Certificate; Advanced Website Strategies